MADISON, WI — April 6, 2026 — Sun Vault Roofing, a Madison-based roofing company specializing in roof replacement, roof repair, and solar roofing systems, has been named a recipient of the 2026 BBB Spark Award for Entrepreneurship by the Better Business Bureau Serving Wisconsin. The award recognizes emerging businesses that demonstrate a strong commitment to ethics, trust, and community impact.

Sun Vault Roofing specializes in roof replacement, roof repair, and integrated solar roofing systems, including solar shingles designed to combine energy generation with long-term roof performance. The company serves homeowners across Madison and southern Wisconsin, with a focus on aligning roofing and solar into a single, cohesive system.

The BBB Spark Award highlights organizations that embody the principles of Character, Culture, and Community. Sun Vault Roofing was selected for its emphasis on transparency, homeowner education, and its approach to addressing common conflicts between the roofing and solar industries.

“We started Sun Vault Roofing because the roofing and solar industries felt broken,” said Jon Torre, owner of Sun Vault Roofing. “Predatory, transient salespeople. Overselling. And two industries that are often in conflict with each other. We wanted to fix that.”

A core component of the company’s approach is its inspection-first philosophy. Rather than defaulting to replacement or upgrades, Sun Vault Roofing evaluates whether a roof can be repaired or extended, and whether solar is a practical fit for the property.

“For us, ethics means telling people when they don’t need to hire us,” Torre said. “In industries known for pushy sales tactics, we regularly tell homeowners when solar isn’t a fit for them, or when their roof still has years of life left.”

In addition to project work, the company publishes educational content aimed at helping homeowners understand roofing and solar tradeoffs, avoid storm-chasing contractors, and make informed long-term decisions.

“We see it as our responsibility to educate the public — whether they work with us or not,” Torre added. “That means helping people understand their options, avoid out-of-state storm chasers, and think through the long-term tradeoffs of different roofing and solar systems.”

Sun Vault Roofing’s integrated model is also designed to address a common issue faced by homeowners when roofing and solar systems are installed separately.

“When something goes wrong on a roof with solar, homeowners often get stuck between two companies blaming each other,” Torre said. “We designed our company so there’s only one team responsible. Accountability stops with us.”

Sun Vault Roofing will be formally recognized at the BBB Ethics Awards Ceremony and Luncheon on May 14, 2026, held at the Italian Community Center in Milwaukee, Wisconsin.

The BBB Spark Award for Entrepreneurship is awarded to early-stage businesses that demonstrate ethical leadership, a commitment to community, and practices that contribute to a trustworthy marketplace.

“We’re grateful to the Better Business Bureau for recognizing our commitment to building a more ethical future for the roofing industry,” Torre said.

About Sun Vault Roofing

Sun Vault Roofing is a Madison, Wisconsin-based roofing company specializing in roof replacement, roof repair, and integrated solar roofing systems, including solar shingles. The company focuses on aligning roofing and solar into a single system to improve long-term performance, accountability, and homeowner outcomes. With an emphasis on transparency and education, Sun Vault Roofing is committed to helping homeowners make informed decisions and advancing more ethical practices across the roofing and solar industries.

Media Contact

Jon Torre, Head of Growth & Solar

Sun Vault Roofing

6709 Raymond Rd

Madison, WI 53719

Phone: (608) 608-1082

Email: info@sunvaultroofing.com

Website: www.sunvaultroofing.com