Strategic Thinking and Planning

Tuesday, April 14, 2026 (8:30 AM - 4:30 PM) (CDT)

Description

In a time of tumultuous change, where should leaders turn for guidance and direction as they lead their companies into the future? How might leaders better understand the environment in which their business functions? Strategic thinking and planning provide a template for seeing the world and building a forward-looking plan to move your company toward its vision and financial goals. An effective strategic business plan enables leaders to answer the core questions about organizational identity and direction. In this highly interactive session, you will learn how to build a strategic thinking mindset within yourself and your team, develop a strategic business plan that meets the challenges of tomorrow, and engage key stakeholders in translating the plan into your future success.

We’ll explore such topics as:

  • What strategic business planning is and its essential components.
  • The role that strategic planning plays in enabling long-term company success.
  • The importance of strengthening a strategic thinking mindset at every level of your company.
  • The four phases of the strategic planning process.
  • Methods for creating a shared vision that inspires your leaders and your frontline employees.
  • How to conduct PESTLE and SWOT analyses.
  • How scenario planning fits into developing a strategic plan.
Pricing

WEDC and the Mainstreet Bounceback Program are covering the $289 cost of this webinar for operating, for-profit businesses under 500 employees.

We have a limited number of seats available for nonprofits, pre-venture (not yet started) businesses, and those participants from a company of over 500 employees thanks to the generosity of UW-Madison SBDC’s supporters.

https://sbdc.wisc.edu/strategic-thinking-planning/

UW-Madison, Wisconsin School of Business
Grainger Hall 975 University Avenue
Madison, WI 53706 United States
Event Contact
Michelle Somes-Booher
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Tuesday, April 14, 2026 (8:30 AM - 4:30 PM) (CDT)
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